Volume 2011: 6,800,000 9l cases
Volume 2012: 6,900,000 9l cases
Change 11-12: 1.5%
2011 ranking: 9
In a challenging environment for Australian wines, Jacob’s Creek grew by 1.5% in 2011/12. In addition to growth in its home market of Australia, the brand posted a 32% increase in China. To bolster its premium position in the Chinese market, the brand launched 1837 The Solway Cabernet Merlot, a tribute to the ship which brought its founder, Johann Gramp, to Australia in 1837. This was complemented in 2012/13 by the addition of the Barrel Selection Range, another China exclusive, as well as Jacob’s Creek WAH – a wine specifically designed to be paired with sushi, for the Japanese market.
The brand’s “True Character” campaign continues to develop, linked to its association with international tennis events by a partnership with Andre Agassi.
Brand owner: Pernod Ricard
Head office: 12 Places des Etats-Unis, 75783 Paris Cedex 16, France
Tel: +33 (0)141 00 41 00
Global brand director: Derek Oliver
PR (UK): Weber Shandwick
Tel: +44 (0)20 7067 0000
Product range: Classic, Regional Reserve, Sparkling, Cool Harvest, Moscato, St Hugo and Heritage Range. China only: Barrel Selection, 1837 The Solway. Japan only: WAH