Volume 2011: 13,768,000 9l cases
Volume 2012: 14,000,000 9l cases
Change 11-12: 1.7%
2011 ranking: 5
One hundred and sixty years after its inception in South Australia, the Hardys label can be found in more than 80 countries around the globe and is the biggest-selling Australian wine brand in the UK. In 2012 Hardys continued to raise its profile in the UK and other key markets with a combination of marketing, brand investment and key retailer support. In the UK its sponsorship of the popular BBC Good Food Show continued and the company stepped up its focus on Hardysí premium tiers, including the launch of new label, William Hardy.
The brand also continued to support its customers by creating limited edition labels with several key customers.
Finally, August 2012 saw Hardys make its first entrance into the Ukrainian market.
Brand owner: Accolade Wines
Head office: Reynell Road, Reynella SA, Australia
Tel: +61 (0)8 8392 2222
Brand controller: Neil Anderson
PR (UK): Clarion Communications
Tel: +44 (0)20 7479 0910
Product range: Voyage, VR, Stamp of Australia, Nottage Hill, Crest, Oomoo, Chronicles, HRB, Sir James Sparkling, Eileen Hardy, Thomas Hardy and William Hardy