Volume 2011: 15,070,000 9l cases
Volume 2012: 16,000,000 9l cases
Change 11-12: +6.2%
2011 ranking: 1
With sales split fairly evenly between its domestic and export markets, Gallo continues to invest heavily not just in following trends, but in creating them. 2012 saw the brand claim a 42% share of a US Moscato market that had leapt by 73% in the previous year. On the back of this success, Gallo launched its 8.5% abv Gallo Moscato in the UK as part of a plan “to invest more money in Moscato than we have ever invested in any single product launch in the UK.”
Building on this momentum, the company has used 2013 to launch its 5.5% abv Gallo Summer White, a partner for the Summer Red introduced in 2011. In other parts of its extensive portfolio, whose annual sales are estimated to top 70m cases, the company has added a 9% abv Barefoot Pink Moscato and extended Californian red blend Apothic beyond the US and Canada by launching in the UK.
Brand owner: E&J Gallo Winery
Head office: 600 Yosemite Boulevard Modesto, CA, 95354 USA
UK tel: +44 (0)1895 813444
EU general manager: Bill Roberts
PR (UK): Cube Communications
Tel: +44 (0)20 8401 5505
Product range: Gallo Family Vineyards, Turning Leaf, Coastal Vineyards, Signature Series. (Other group brands not included in this ranking: Redwood Creek, Barefoot, Apothic, Frei Brothers Reserve, Mirassou, Dancing Bull, Starborough).