Volume 2011: 8,000,000 9l cases
Volume 2012: 8,000,000 9l cases
Change 11-12: 0%
2011 ranking: 6
Beringer saw a stable performance in 2012 as the business looked to expand beyond its core US market, while remaining in line with parent company Treasury Wine Estates’ stated strategic emphasis on pursuing “profitable growth”.
In the US, this growth was led by the country’s ongoing Moscato trend through its Beringer Light & Refreshing label, as well as a strong performance from the brand’s luxury tiers. In Europe the brand saw a packaging refresh and the UK launch of Beringer Classics.
The brand continued with major global partnerships such as the PGA golf tour.
At the top end there was continued critical acclaim for Beringer luxury wines, with recent score highlights including its 2009 Knights Valley Cabernet Sauvignon and 2009 Private Reserve Cabernet Sauvignon.
Brand owner: Treasury Wine Estates
Head office: Regal House, 70 London Road, Middlesex TW1 3QS, UK
Tel: +44 (0)20 8843 8411
Marketing director: David Trebilcock
PR (in-house): Adam Withrington
Product range: Classics Collection, Stone Cellars, Founders’ Estate, Knights Valley, Napa Valley, Private Reserve